The Non-Negotiable Life Program

Having A Peaceful, Predictable, Profitable, Healthy, Life and Business.


What can I do?

Four words that if asked and acted upon, can totally transform our health, finances, relationships or business.

Four words we can ask someone we trust.


Four words that we can ask ourselves with pen and paper in hand.

Four words we already know the answer to, but need confirmation and validation.


Four words that seek guidance from others to change our current situation.

In 2016, I asked my cancer doctor, “What can I do?” He replied simply and quickly, “Walk and lose weight.”

That was over a year, thousands of steps and 35 pounds ago. When I asked the question, I was sincere. He was doing everything he could to move this early detected cancer from my windshield to my rear view mirror.

My wife and I heard his advice. How could I be so selfish or arrogant to ask and not follow his advice? How could I ignore or attempt to negotiate his experienced counsel? If I ignored him, what message does that send my family? Coming from him, walking and losing weight became Non-Negotiable. Coming from me, it was negotiated away.

These four words, my recent experience in the life insurance industry, and my decades of experience in leadership, Human Resources and leadership coaching have shown me the secret to success in our health, finances, relationships and business. 

It can lead to a Peaceful, Predictable, Profitable, Healthy, Life and Business.

It replaces our unsuccessful goal setting, to-do lists, and New Year’s resolutions but you must be serious, intentional and your success must be Non-Negotiable.

It is The Non-Negotiable Life Program and I would love to share the book or the program with your organization, civic group or company.

Most of us are no more than three Non-Negotiables from a total life or business transformation. 

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After decades of experience in Leadership, Human Resources and Leadership Coaching, I thought I knew all the steps to success. After a year working in the life insurance industry, I saw what was missing. 

In leadership, many standards are negotiable. Many times, mediocrity and average are accepted. In the life insurance industry, standards are Non-Negotiable. They may not fire you but their hiring practices are Non-Negotiable.

Could having Non-Negotiable standards be a contributing factor to most insurance carriers being very successful and worth Billions with a “B?” What influence would Non-Negotiable standards have on our health, finances, relationships or business? 

Most of us are three or less Non-Negotiables from a total life transformation.

Would you enjoy a predictable, profitable, peaceful and healthy life? That is available with the Non-Negotiable Life. It is seldom available to those that negotiate with their health, finances, relationships or business. 

Life is really simple. You fall in to one of two categories. Negotiable or Non-Negotiable.

Negotiable people modify their clothing sizes to fit their chosen diet and exercise program.

Non-Negotiable people modify their diet and exercise program to fit their chosen clothing sizes.

Negotiable people modify their lifestyle to fit their chosen income.

Non-Negotiable people modify their income to fit their chosen lifestyle.


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“I transform ordinary meetings into Encouraging, Educational Events so attendees can have a ROI in Results, Morale and Life. This begins with increasing Education, Engagement and Accountability.

I’ve asked thousands of attendees to write two items that are better today than a year ago as a direct result of their actions. Very few pens hit paper. This is unacceptable with items such as quality, productivity, profitability, safety, attendance, morale, my marriage, my health, my finances and my relationships to choose from. 

As a Speaker or Coach, I don’t tell people what to do or think. My job is to challenge views, encourage debate and provoke a reaction. I offer alternatives based on real life successes, failures and what led to each. If you leave with one idea you can Stop, Start, Improve and Repeat; we’ve had a great visit.
Greg Gilbert

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Audience some assembly required

In order for something or someone to change from their present state, some assembly is required. If it’s a bicycle, it will require wrenches and screwdrivers. If it’s a person, it will require a book, seminar, conference, keynote, podcast or one-on-one discussion/coaching.

Thousands of times every day across the country, that assembly is a meeting or conference. Attendees MUST leave with an idea on how to increase Education, Engagement and/or Accountability to receive any type of ROI. Note: Those three items are also very important in everyday life.

In his previous roles in leadership and Human Resources, Greg Gilbert spent countless hours planning meetings and conferences. He is very aware of the difficulties involved in reducing the the monotony of a meeting while increasing the ROI. Greg has designed his programs to help you accomplish both.

Greg has considered the meeting planner working on a conference AND a manager wanting to add something different and productive to a monthly meeting. He has walked in both sets of shoes.

Greg’s programs help companies and organizations have Better Meetings which leads to;

Better Results, Better Customer Service, Better Jobs, Better Morale, Better Health, Better Outlooks, Better Relationships, Better Lives.

To make your meetings “Better;” attendees must leave with habits that are Stopped, Started, Improved and Repeated. That is your Meeting ROI. This is the foundation of other leadership buzzwords such as Culture, Trust and Ownership.

When there is a Meeting ROI, the meeting time and investment cost you nothing.

Thank you in advance for considering Greg Gilbert as a speaker for your next event.

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accept iconA Sample Of Clients

If you want to check Greg’s availability for your event, or if you have some questions before proceeding further, please click below:

What You Can Expect 

Here’s what you can expect from Greg Gilbert Coaching:
  1. Prompt, professional replies to your phone calls, emails and proposal requests.
  2. A personal phone consultation prior to your event, so I can better understand how I can best serve you and your audience.
  3. A professionally delivered presentation focused on achieving the outcomes you want with your audience.

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The Foundation of both programs; Others.


“ Compensation and benefits may contribute to a good job but but only great leadership establishes meaningful work. People quit good jobs every day in search of meaningful work. In reality, what people are looking for is great leadership.” -Greg Gilbert

“Become so good at what you do, your competence is viewed as passion by observers.” -Greg Gilbert

“My programs are a match for a group of 500 HR managers at a state conference or a monthly meeting with a small group of managers, team members, administrators or teachers.”
-Greg Gilbert

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Visit Greg Gilbert’s Amazon Author Page

Newspaper Coverage Of A Program.

Click HERE for to start the conversation on a presentation that provides this type of feedback;


I first had the privilege of hearing Greg speak during a seminar in Little Rock and immediately I knew I would be doing a disservice to my employees if I did not share with them the message he delivers. Greg brings to the table tremendous insight about leadership, relationships and personal responsibilities that demands one to take their personal inventory; but he does it with such a humorous gentleness that you’re left with a feeling of, “Wow! I can’t wait to get started!”

We invited Greg to speak at our Leadership Retreat. Sixteen (out of seventeen) of our returned evaluation questionnaires had a positive comment regarding Greg. (The one without a positive comment, did not have any comments.) Here are a few examples,  “[Greg Gilbert] changed my life! He is an amazing speaker and has a wealth of valuable information.” “Best speaker I’ve ever heard!” And “The most helpful aspects of the retreat were Greg. He was very interesting and gave me things to think about and use.” One of the questions on the questionnaire was “What aspects of the retreat did you like best?” Ten of the sixteen answered that Greg’s presentation was the best. Thank you Greg. As one person wrote, [your presentation] “is from the heart”. -L. Hanson, – Rogers, Arkansas

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head shot 3“The greatest satisfaction to a leader at any level is to know they have equipped a team for success, held them totally accountable and watched them develop. The improved profitability, customer service and morale that follow are a bonus. If you lead and live like you own it, you will know that satisfaction.” – Greg Gilbert