YOUR Non-Negotiable(s) Accountability Partner!

What Is Your Dreaming Dozen?

Welcome to the Non-Negotiable Life Accountability Page. You may be one of our agents, a potential agent, a current customer or potential customer. You may be looking for full or part time income. No matter how you arrived, Welcome.

Since we are in the insurance business, our first obligations as Insurance Coaches is to assist our customers in meeting their goals. If you have NO coverage or NOT ENOUGH coverage, click HERE.

Prior to the insurance business, the bulk of my career was spent in leadership, Human Resources and Leadership Coaching. I’ve written some books on these subjects. They are available at

For years, one of the slides I’ve covered with thousands across the country had a photo and this message; “What Matters Is Measured.”

This is the reason I chose to shift from Leadership Coaching to Insurance Coaching. The word “Coach” means to get you from where you are, to where you WANT to be. That is why there are Stage COACHES, Motor COACHES and we fly COACH. Notice the word WANT instead of NEED to be. No coach can get you where you NEED to be if you don’t WANT to get there.

In Leadership Coaching, I had no way to tell if I made any improvement in an organization or in a leaders life other than a few feedback emails. I couldn’t MEASURE it and it MATTERED to me. In the insurance industry, if I do a good job of coaching, I know a customer will use our product and someone will benefit.

The coaching and resources available with the Non-Negotiable Life Group and The Alliance WILL provide a recipe for your success. The only ingredient missing is your commitment. You are not committing to OUR goals. You are committing to YOUR goals. Your “Commitment” determines the difference between Goals and wishes. We are looking for individuals that are Goal and Improvement oriented; not wish oriented. We are looking for individuals that consider success, Non-Negotiable.

Are you even remotely curious what would happen if YOU didn’t give up?

We have a 100% success rate for those that don’t quit.

This page is designed to help you set your Non-Negotiable goals. Goals should be simple enough to explain to a six year old and have that six year old explain it to another six year old. 

If you are serious about setting Non-Negotiable(s) in your life, I recommend The Non-Negotiable Life Journal available from Amazon.

Another way is by The Non-Negotiable Life Company becoming your accountability partner. Complete the form below and you will receive quarterly emails asking for your progress. We want to hear success stories. We also want to hear what led to some of the failures. We can all learn from the experiences of others. 

Let’s do this together. 

Before we get to the Non-Negotiable(s), I do believe we must DREAM. Below are my favorite words from Walt Disney. 

When we reach the “Dare” stage, THAT is when we have a Non-Negotiable standard. 

However, we MUST Think, Believe and Dream before we Dare. Here are some examples of a “Dreaming Dozen.”

  1. Disney World with my family.
  2. Private school for my children.
  3. New(er) vehicle(s)
  4. Increase our family Financial Margin to 20.
  5. Donate $300 worth of toys to Toy For Tots.
  6. Weekend pontoon lake trip with cabin for the family and pay for my entire family to take an annual vacation wherever they want to go.
  7. My Agency will have 10 agents meeting their Financial Margin Goals in 2018.
  8. Debt Free except for my mortgage. December 31, 2018
  9. Totally debt free 2020.
  10. Vacation home in _______________. 2021
  11. Donate $5,000 a year.
  12. A $27,000 week on Richard Branson’s Necker Island. 2021

What is YOUR “Dreaming Dozen?” That is a great place to begin. Then you can see what Non-Negotiable(s) can help you achieve your Dreaming Dozen. 

Now pick one of these goals that you can do NOW. Mine just happens to be increasing my monthly income by $8,000 AND increasing my Financial Margin to 20 to start with. This goal is the one that could make my other goals occur. That has become my Non-Negotiable. To find out more about Financial Margin, visit

If you are a current agent, my goal is to assist you in achieving your goals. My ONE GOAL is increasing OUR income AND increasing OUR Financial Margin. I do believe that is simple enough to explain to a six year old.

One of the greatest leaders/mentors in my career was Bob. Bob’s Rule # 1 was, “If I have to do your job, I don’t need you.” That job was different because I was paid a salary. In any business, it is not my job to hold you accountable. That is your job.

Instead, I choose to hold you Capable. All I ask, is you do 100% of what you are Capable of doing. 80% will only frustrate you and you will quit. A kicker that gives 80% on a 40 yard field goal comes up eight yards short and the score doesn’t change. An agent giving 80% doesn’t book appointments or make a sale and the Financial Margins of the agent and customer do not change.

If your goal is to make $20,000 extra a year, let’s make a plan to get you there. If you are struggling, let’s talk. Don’t struggle for months. If you want a six-figure income, let’s make a plan. All I ask is your Talk be reflected in your Walk.

One of my book titles is, “Leading Like You Own It – Why We Don’t Wax A Rental Car.” Take OWNERSHIP of your Life, Finances, Health, Marriage, Relationships and your Business. Don’t treat them like rental cars. We can get a different rental car but we only have one life.

We all know the next step. Put a deadline on the Dreaming Dozen. Make 1-3 of them Non-Negotiable. I don’t want to know your deadline. That is your job.

I would love to know your “Dreaming Dozen” or even your “Fabulous Five.” This will give me an idea of what you want from this business. I know this is long but I’m serious about us building our businesses together to our desired levels. I want each one of you to know this and I didn’t want to gamble on leaving something out.

If you are willing to get started, I would love to know your “Dreaming Dozen” AND THE ONE you will focus on. Complete the form at the bottom of the page. 

Most important; let me know when one goal is met and another appears.

Who Has My Margin?

Greg Gilbert


Your Dreaming Dozen and Non-Negotiable(s)